WHAT'S IN THE NAME?
The name "Spundl" arose from the concept of an integrated, "spun" approach to digital marketing and communications - combining the best of the digital components. With expertise across the spectrum of marketing solutions, from user-centered web design to digital media ad planning, I can help you achieve your business goals. Connect with me on LinkedIn to start the conversation.
Over my 17-year marketing and communications career, the past five years have been the most transformative. I've challenged myself, advancing my expertise in digital marketing strategy, specifically in analytics and automation, with a focus on call-to-action (CTA) marketing. I've taken risks that have led me to develop a refined business acumen, and a skill set that allows me support employers and clients with proven, impactful strategies.
Most recently, I've incorporated cutting-edge marketing tactics - from programmatic advertising to conversion tracking - to launch highly effective, digital campaigns successfully increasing product sales and engagement. Over two years, my most recent work has led to a 700% increase in online engagement, a 7% increase in conference attendance for two consecutive years, and a 7.2% increase in non-dues revenue.
I thrive on staying current on integrated marketing best practices, and have had the pleasure of applying this knowledge to support a variety of corporate and non-profit clients and employers.